So the Versus telecast of the IndyCar Series race at Mid-Ohio brought in a 0.2 rating last Sunday. It scored a 2.2 locally in Indianapolis.
You can read the full story here, courtesy of the Indianapolis Business Journal.
What can we read into that? I have no idea, to be honest, other than to say that the ratings have been remarkably consistent when on Versus. Broadcasts on ABC will obviously have higher numbers because the casual TV viewer will come across ABC, whereas on Versus it takes more work to find the station.
Regardless of how high the rating is, the IndyCar Series will have a consistent number to take to sponsors in the offseason. How the sponsors look at the possibility of getting their product to just 225,000 viewers or so remains to be seen.