You're going to need sponsors. And plenty of them. With the dearth of sponsors in the Izod IndyCar Series (though it does seem like this is growing), Racer Magazine breaks down what exactly goes into a multi-faceted sponsorship agreement, using Target and Chip Ganassi Racing as its model.
It's a good look into what makes a partnership work and why some potentially strong partnership deals go south.
For the full article, click here.