Per the omnipresent Curt Cavin, Izod will officially be named the title sponsor of the IndyCar Series in a press conference on Thursday. I saw Mr. Cavin at the IUPUI Basketball Banquet on Monday afternoon, so kudos to Curt for burning up the phone lines after the banquet to break the story.
For all of the recent talk to 'how can the IndyCar Series attract new fans?' making the Izod the title sponsor seems to be one sure-fire way to do so. For all of the sponsors the IndyCar Series has, Izod seemed to be at the front of the line as far as sponsor activation goes. In virtually every market the series goes to, Izod was hosting a signing, fashion show, or both to promote their relationship with the past, present and future of the series.
Say what you will about the line of clothing Izod put out (I for one thought the shirts were overdone; simpler is better to me), but if they continue to aggressively promote the series (i.e., creating more than one commercial), this is a relationship that can continue to move the IndyCar Series towards mainstream America.